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P&G, Wrigley To Develop Functional Chewing Gum

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By: Sean Moloughney

Editor, Nutraceuticals World

Procter & Gamble, Cincinnati, OH, and Wrigley, Chicago, IL, will collaborate to develop functional chewing gums. The new gum range, with dental benefits such as removing plaque and whitening teeth, will be sold under P&G’s Crest dental health brand name. Due for launch next year, the gum will be manufactured by Wrigley, while distribution will be split between the two companies. Wrigley will deliver to supermarkets and convenience stores, while P&G will focus on drugstores and pharmacies.

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